CASE STUDY
Hypnotherapist Client
Web Design for an Environmental Consulting Firm
Client Overview:
A women’s wellness brand specializing in hypnotherapy and mindfulness services approached Solazzo Designs seeking to strengthen their online visibility and attract more qualified leads. Although the client already had a functional website, they wanted to understand why it wasn’t ranking well on Google and how to reach more clients through organic search.
Rather than opting for a full website redesign, the client opted to start with a comprehensive SEO Audit to uncover technical, content, and visibility opportunities that could guide a long-term strategy.
Objectives:
Assess the current website’s performance and visibility in search results
Identify technical barriers affecting indexability and site health
Evaluate keyword positioning and competitor performance
Provide a clear, actionable roadmap for improving search rankings and user engagement
Lay the groundwork for ongoing SEO and content strategy
Because the client preferred not to edit their site until the audit was complete, our challenge was to deliver a detailed, non-invasive assessment that could later inform implementation.
Our Approach:
Solazzo Designs conducted a comprehensive SEO Audit covering technical, on-page, and local visibility factors, as well as competitor and keyword analyses. The process included:
Technical Review – Evaluated site structure, load times, mobile responsiveness, and crawl accessibility to identify foundational improvements.
Keyword & Competitor Analysis – Mapped target search terms against leading competitors to uncover content and positioning gaps.
On-Page SEO Evaluation – Reviewed metadata, headings, and content hierarchy to improve clarity and discoverability.
Local SEO & Google Profile Review – Assessed completeness and keyword alignment of local listings and business profiles.
UX & Content Recommendations – Evaluated navigation and user flow to strengthen calls-to-action and content depth.
The final deliverables included a detailed written report and an SEO Audit Presentation, clearly outlining key findings and prioritized recommendations.
Key Findings:
The audit revealed that the client’s brand messaging and design already communicated trust and warmth, critical in the wellness space, but the site’s technical foundation and content structure were limiting its reach.
We identified opportunities to:
Establish consistent metadata and headings across all pages
Develop dedicated service pages with optimized copy
Improve internal linking between related topics
Expand local SEO presence through complete profiles, photos, and keywords
Set up analytics and Search Console tracking to monitor progress
Results:
The audit provided the client with a clear, data-driven roadmap for improving visibility and ranking performance. It also helped them understand how their content, structure, and technical setup affect discoverability, empowering them to make strategic decisions with confidence.
Following the audit, the client chose to retain Solazzo Designs for ongoing SEO optimization and maintenance, using the audit roadmap as the foundation for implementation.
Conclusion:
This project highlights how Solazzo Designs helps businesses gain clarity and direction through strategy-first SEO auditing. By identifying both technical and content opportunities, the audit positioned the wellness brand to expand its online reach and attract more qualified leads, without immediately redesigning the site.
We continue to support the client through monthly SEO services, building on the audit’s insights to achieve sustainable growth in search visibility.
Interested in Improving Your Search Visibility?
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