Learn which website analytics to track to improve traffic, engagement, and conversions. See key metrics, tools, and tips for small businesses.

Your website isn’t a one-and-done project. It’s your digital storefront, and it should evolve with your business. Discover why I recently updated my own site, how to spot if yours is outdated, and small changes that can make a big impact.

Branding goes far beyond a logo. This guide covers essential branding basics and the steps every business can take to strengthen recognition, attract the right customers, and build a brand that lasts.

Email marketing remains one of the most powerful tools for engaging customers and driving conversions. Let’s break down what email marketing is, why it’s essential, and how you can master it to elevate your business.

PPC is an excellent tool for businesses of all sizes, in conjunction with SEO and organic marketing, because it allows you to reach the right audience on search and can be adjusted based on budgets and target audiences. Key benefits include:

Local SEO optimizes your online presence so people nearby can find your business more easily. Let’s explore useful tools for improving your local SEO and ranking higher in your city.

Is your website performing at its full potential? Many businesses lose out on traffic, leads, and revenue due to overlooked issues in design, SEO, and user experience. But don’t worry—we’ve created a free Website Audit Checklist to help you uncover weaknesses and improve your site.

Creating a distinctive, engaging, and effective website isn’t just about flashy designs or trendy features—it’s about understanding your audience, aligning your goals, and delivering an exceptional user experience. By focusing on the right strategies, you can ensure your website captures attention and leaves a lasting impression.

Discover how to select the best social media platform for your brand or business. Compare Instagram, TikTok, Facebook, LinkedIn, and more to reach your ideal audience.

A content marketing strategy is a comprehensive plan that outlines how you’ll use content to achieve your business goals. It involves defining your target audience, setting objectives, creating and distributing content, and measuring the results.

Many new authors ask us, “Do I really need an author website if my book is already on Amazon or other bookstores?” The answer is yes. A professional book website is one of the most effective tools to build credibility, connect with readers, and promote your book online.

PPC (Pay-Per-Click) is online advertising where advertisers pay a fee every time their ad is clicked. PPC is one of the fastest-growing digital marketing channels and is a vital tool in driving targeted traffic and measurable results.

A blog is more than just a platform for sharing updates or ideas—it’s a powerful tool that can drive traffic, enhance user engagement, and strengthen your brand's online presence. Having a blog can significantly improve your website's SEO (Search Engine Optimization) in several ways.

Discover how Solazzo Designs created a custom website for an interior designer that showcases her portfolio, enhances SEO, and helps grow her business. Read the full case study!

There are actionable steps you can take to reduce your bounce rate and create a more engaging, user-friendly experience. In this blog, we’ll explore six proven strategies to lower your bounce rate and keep visitors coming back for more.

Your brand is more than just a logo—it’s the personality, values, and visual identity that define your business or personal image. Discover why understanding your brand is the foundation of impactful website design.

Bounce rate is a critical metric in website analytics, but it’s often misunderstood. In this blog, we’ll dive into what bounce rate is, why it matters, and how to reduce it to improve your website’s performance.

Color psychology is the study of how different colors influence human perception. Whether we realize it or not, color impacts how we all interpret the world around us. In web design, color serves as a potent tool for establishing brand identity.

A CTA, or Call-to-Action, is a prompt that encourages users to take a specific action, guiding them toward your goals—whether that’s making a purchase, signing up for a newsletter, or downloading a resource.

Discover how Solazzo Designs created a high-performing website for an international event—optimized for mobile, fast load times, and user-friendly experience. Read the Case Study here.