Benefits of PPC Advertising
PPC Advertising, or Pay-Per-Click Advertising, is online advertising where advertisers pay a fee every time their ad is clicked. They set a budget and bid on keywords related to their product or service to appear when searched on engines like Google, Bing, or social media. Find more in-depth info on PPC, click here.
PPC is an excellent tool for businesses of all sizes, in conjunction with SEO and organic marketing, because it allows you to reach the right audience on search and can be adjusted based on budgets and target audiences.
Some benefits of PPC Advertising include:
Immediate Visibility
The paid ads created in Google Ads or Search Engines appear at the top of search results, keeping you top of mind when your customers are searching. For example, when someone is searching for “yoga studio near me”, several select keywords in your ad could mean the difference between your Yoga studio appearing versus your competitors. PPC helps you compete with larger brands by showing your ads at the top of search.
Highly Targeted Reach
PPC allows for highly targeted reach compared to some traditional advertising methods. You can target specific demographics, locations, interests, and search intent, so instead of reaching anyone who picks up the magazine you printed your ad in, you can target the specific long beach surfer who is more likely to buy your surfboards. You also have full control over when and where ads appear, ensuring the correct audience sees it and you aren’t wasting money on uninterested demographics. Because these ads are highly specific and localized, PPC is great for local businesses.
Measurable ROI
PPC has built-in tracking tools like Google Analytics or social media tracking, which allow you to clearly analyze which ads are working and which need to be adjusted for maximum impact. Having access to clear data like impressions, clicks, conversions, and more allows you to optimize campaigns much more effectively than traditional advertising.
Budget Control and Flexibility
PPC can be more budget-friendly than traditional advertising because you set a daily or monthly cap of money to spend, and you only pay when someone clicks on your ad, vs traditional advertising, which is typically a one-time fee for a billboard, commercial, or print advertisement, and you pay whether people see it or not. Your budget determines how many people in your target audience the ad is pushed out to, and you pay on clicks, so PPC is very scalable for both small and large budgets.
Complements Other Marketing Channels
PPC works in conjunction with other marketing channels, like SEO and content marketing. SEO, or Search Engine Optimization, organically drives traffic and improves search results by optimizing website content, structure, and keywords. PPC can drive traffic while waiting for the organic rankings that SEO brings.
Local and Global Opportunities
PPC is a great option for both local and global businesses. Since it is highly targeted, PPC is great for local businesses or service providers like restaurants, fitness studios, and non-profits who are looking to target a local audience. It is also easily scalable to reach a wider audience if the business expands.
Faster Testing and Insights
PPC is easier to test and analyze quickly than traditional advertising, due to built-in analytics and functionality. A/B testing, or creating two versions and seeing which performs better, allows you to test which ad copy or landing pages resonate better with your target market and adjust messaging accordingly. PPC is a vital tool to optimize where you are spending your money.
PPC is a powerful advertising tool when managed strategically. It can be easy to waste money on PPC if you don’t first understand your target markets and the platforms you are advertising on, but it is a highly effective tool for your digital marketing toolbelt.
PPC can be most effective with expert setup and ongoing optimization. If you are looking for a partner to help set up or optimize your PPC campaigns, contact Solazzo Designs to create a strategy that delivers results.